The sale of your house is probably one of the most important financial decisions of your life. Therefore, it is better to see it as an important project for which you should have the best professional help.
Also, have you considered if, you have time to show the house for sale to all those interested, or do you have access to all the real estate portals? Do you know how to draft a legal contract? Can you make sure that the potential buyer is solvent?
Of course, there are still very professional real estate agencies in Spain, but it is important to pay attention to your needs in order to be able to choose well. We offer you below a list of questions that will help you choose an agent “for you”:
Do you leave a good impression? What is your first impression: Do you like how it treats you? Is it a personal deal and does your home really interest you? Answer your mail, telephone and have an adequate office? Do you work as a team or is it a single person? Do you always deal with the same person, or do all the colleagues of the agency know your property? Can you explain in detail what the steps, contracts etc. consist of? Remember: it is your personal advisor who has to adjust to your needs and therefore, your personal opinion about him / her is worth a lot.
Can you offer an integral service? Not only do I need to show your house. It is much more: you have to value or assess the home (and know how to do it), know the legal issues, make frequent market studies to check the most competitive price for your property, have knowledge of architecture and structures, should be able analyze how visits to the property are for sale, and you must have access to both your own portal and other portals and / or advertising spaces. It should also be able to offer you a high quality photo report and it is preferable that you work with an exchange system with other agencies.
Do you apply marketing tools such as Home Staging? Home Staging is a technique dedicated to the preparation of your home for sale in such a way that it is sold before. It is very logical. If the real estate uses the services of Home Staging, it means that you care about the state of the houses and how the homes in your portfolio are presented. In addition, he has dedicated time and energy to the formation of his team and is aware of the latest trends. If you also use tools such as open door sessions, or social networks to sell your portfolio, you are willing to offer the best services to your clients. By the way, working exclusively with real estate, means you will be much more willing to invest in your home and its sale. You have to value how much you are willing to pay for professionalism.
Is it expensive or is it cheap? The agent’s fee does not say anything about the quality. Neither the most expensive is the best, nor the cheapest the worst. But it’s worth the effort and the result. On the other hand, the publicity to promote a property costs money, like the small investment for the improvement of your home and in general it is the real estate agent who pays it and this is reflected in their fees.
Do you work transparently? Is there a way to find out your sales methodology or your training? Do you always answer your questions? It indicates more the way to answer and how it manages the difficult questions, than the answer itself.
Is it recommended? Ask your neighbors, acquaintances or family for references about this agency. Have you had good (or bad) experiences? And why did you like it?
Is it close? Although it is not necessary that the agency is close to your home, proximity has some advantages. Get to know the neighborhood well and, therefore, the profile of the buyer who usually searches in that neighborhood.
Is it associated? Associated with other agencies, with a known brand, with a federation of real estate agencies, or is it a franchise? It does not have special importance, but in general it means that they have had to go through some quality control.
What kind of promotional actions are you committed to? In what real estate exchanges is your home exposed? What is the investment? How do you get the maximum number of potential buyers? Are they free services or do you have to pay for them?
The set of answers to all these questions will help you to make the right decision with which agency to collaborate. If you collaborate with a professional you can and should be demanding in what you expect from this person. The right professional can be the difference between selling or not selling.